“Inappropriated” Funds


Obviously pink is everywhere, it’s unfair, blah blah blah – Take Back Teal loves that topic for some reason. But today, I want to point out how utterly out of control pink marketing has become and how ironic the sources of funding may be. We can’t tell you how to spend your money, but I know I most certainly do not want to support any company whose products don’t necessary promote good health and/or anything valuable in general. Granted, any funding is better than no funding, but let’s take a look at some supporters.

Side note: TBT is not actually missing the point; do-gooders are truly benefiting these types of campaigns. We just want to point out that this kind of money could be spread around to benefit many more people (even if the source of the funding is nonsensical).

1. 5-Hour Energy | Living Essentials, LLC

All out of 5-Hour Energy

Yes, a sad face is very apropos. (Photo credit: Mr. T in DC)

I’ve already mentioned 5-Hour Energy and their dubious advertising tactics. But why would anyone purchase anything that hasn’t been evaluated by the FDA and whose main ingredient – caffeine – isn’t even disclosed on the packaging? The sugar content alone in most of these drinks is enough to make you question their health benefits. While no study has conclusively stated that sugar fuels cancer, it probably wouldn’t hurt – at all – to avoid purchasing these products (no matter how charitable they claim their profits to be).

5-Hour Energy is offering a portion of its proceeds from the sale of its Pink Lemonade flavor to the Avon for Women Breast Cancer Crusade until Dec. 31. Living Essentials LLC, the distributor of 5-Hour Energy, has committed a minimum donation of $75,000. 5-Hour Energy is a popular offering at service stations and convenience stores, and Winn-Dixie, Costco, CVS, Walgreens and Publix carry it as well.

2. Martin’s Chips in for a Cure | Martin’s Potato Chips

Nothing’s better for you than a deep-fried, salty snack. While the results of the campaign are great, I’m not quite sure I see the positive connection between potato chips and cancer. Admittedly, these chips are delicious. I just don’t think we should be promoting sales (isn’t that all this is about?) of fried foods for cancer funding.

3. Lint Rollers | Scotch 3M

I guess the message is that we need to stick together to find a cure. Seriously though, 3M partners with – you guessed it – the notorious Susan G. Komen for the Cure foundation, so I’m not shocked (they’ll put that name on anything to sell a product, I guess) – but why such a monopoly? I’m sure if we continued to follow the money trail we’d find an actual answer – and we will, don’t worry.

3. Water Bottles | Various Companies

Breast Cancer Water

Not-so-Smart-water (Photo credit: rsutton198 | oneninty8.com)

The last we heard, water bottles were bad for your health and bad for the environment.

According to this article, you can’t be an environmentalist and drink bottled water. Let’s amend that to “you can’t be an environmentalist, breast cancer advocate, and drink bottled water”. Yawn. Just another money-making scheme.

4. Flat Irons/Hair Straighteners | Various Companies

Because the best way to promote breast cancer and support those undergoing chemotherapy radiation treatments is to straighten your hair.

5. ?! | Some artist

Pink Ninja Bottle

My hope is that teal/ovarian cancer will share the stage with breast cancer soon, but through reputable, appropriate means. I know there are so many more examples of pink products that make no sense (share your finds on our Facebook page!) but we want teal & pink to be synonymous with health and wellness, not Beanie Babies and Sun Chips. Oh, and pumpkins. Pumpkins are great but they didn’t actively volunteer to go pink.

Think Before You Pink is dedicated to protecting would-be donaters from wasting their money – or at least provides them  with one avenue of critical thinking before buying any products. I strongly urge you to check out their page (they are very active and update frequently) and they serve as a ‘watchdog’ for the breast cancer “movement” (can’t wait for the day when ovarian cancer awareness campaigns graduate to “movement” status).

I’d recommend checking out some of the articles I’ve linked to – when the BBB finds it necessary to warn the public about purchasing pink products, you know that a ‘movement’ has gone too far.

While we anticipate ovarian cancer and teal growing, we don’t want to mislead or confuse our supporters. Pink has overshadowed us (for now) but we can also use their efforts (and their results) to make the teal campaigns that much stronger.

Thoughts? Let us know!

PS – Even our neighbors to the north issue warnings re: pink products.