Real Men Wear Teal
With the NFL players, coaches, and cheerleaders all in pink, it’s obvious that men are pretty much aware of breast cancer. In fact, I think it’s safe to say that that market has been saturated:
Don’t worry, dude – we’ll help you choose.
Okay, we get it.
We need way more men to be involved in women’s cancer awareness and way more men sporting shirts like this:
Part of the reason pink gets more attention from men is sociological. After all, pink is a woman’s color and men who wear pink are essentially saying, “HEY SOCIETY, I CAN WEAR PINK AND STILL BE MASCULINE, DAMNIT….while helping to support a good cause that happens to be related to breasts” (it’s true: Take a look at “The Great American Football Ritual: Reproducing Race, Class, and Gender Inequality“; while not specifically related to pink, it does discuss gender norm reversals and is very appropriate to this post).
It’s been discussed in this blog before, but we continue to wonder how to get men to care about ovarian cancer. Whether we like it or not, men still hold the majority of decision-making positions in most companies. While it may be somewhat logical to assume that this may be the reason for the apparent ignorance regarding ovarian cancer, Avon , for example, (a company on a “crusade” against breast cancer”) is headed by a woman. Two, in fact. Its executive leadership team consists of three women and nine men – while its board is a pretty good mix of the genders. If these woman can’t get these men to care, what kind of hurdles do we need to prepare ourselves to jump?
Risky as it may seem, I think it’s time to start getting on men’s health discussion boards and posting in their “other topics” sections. Barring the negative and/or confused responses, this act might actually open up a discussion or at least get men to think about a woman in their life (who may or may not have been affected by OC). It also may get them to stop thinking about boobs for a few seconds.
Without seemingly out-of-place posts on the Internet, and aside from talking to friends on Facebook, we seem to be preaching to the proverbial choir. It’s not about a lack of OC awareness groups anymore – it’s about getting them the mainstream recognition they deserve. To do that, we need help.
These guys don’t know how much pain they’re causing other cancers. Sure, they’re raising awareness, but not to the necessary place.